About the Destination Wedding Masterclass
Working with luxury destination travel brands is a passion. Understanding the destination wedding market is a skill. Millennial brides and grooms are driving expectations -- they are unlike any generation of clients before them. These couples are young and affluent, with often elusive priorities and motivations.
We have observed the need for the destination market to better meet the needs of their prospective clients -- what works for the modern couple -- and what doesn't. Luxury destination couples are our clients -- we help them make venue, planner, vendor and budgeting decisions. Intense social media influence, ease and immediacy of communication and changing customer expectations mean that destination venues and vendors need to be on top of their game at all times.
The Destination Wedding Masterclass is a blue print with clear lessons and steps to understand and capture your target destination wedding client. This intensive is not a "feel good", "big picture" conference -- it's the place where the tires hit the tarmac and participants depart with a clear understanding of what's needed to succeed with today's clients.
The Destination Masterclass Focuses on the Skills Needed to Win
We focus on intense, highly informative lessons for destination businesses. Shifting cultural and generational needs are influencing decision-making. The Destination Masterclass tells you what you need to know -- in no uncertain terms. Our step-by-step approach informs custom strategies that will work for you, and your company. All lectures are highly programmed -- our speakers provide substantive, accurate, and actionable content. No pretty pictures of pretty events, no (or few) inspirational quotes -- this is about how to win and wow new clients, and service the ones you have.
The conference for decision-makers and action-takers at the world's most luxurious wedding destinations.
If you're a Weddings Event Specialist at a top hotel, villa, or luxury destination this event is for you. If you're interested in the luxury travel market because they are your customer for custom travel, event planning, transportation or luxury access, this event is for you. Leapfrog the competition if you work with a Tourism Board and want your constituents to succeed in the destination wedding market. Are you a new venue, a private property, a travel service or product provider? Destination Masterclass provides the tools to understanding the destination wedding market.
Who is the Destination Masterclass?
With over 40 years of (combined) experience advising destination properties, organizing familiarization trips and site visits, speaking at and attending wedding industry conferences, designing photo shoots and planning destination and luxury weddings, JoAnn Gregoli and Claudia Hanlin present a course like no other.
JoAnn Gregoli: A destination wedding guru, JoAnn's Elegant Occasions event planning company has been masterfully planning all aspects of destination weddings for 24 years. She is the author of the Knot's Guide to Destination Weddings and is a sought-after speaker at countless wedding conferences worldwide. Amongst her accolades she is one of the Knot's 100 Most Inspiring People for 2017, a Modern Bride Destination Trendsetter, The Planning Institute's 25 Most Influential Planners, and has appeared on all major US television networks as a destination weddings expert.
Claudia Hanlin: The Wedding Library is an industry vanguard, based in New York City for the past 17 years and encompassing a leading wedding planning and design business, luxury stationery store, and bridesmaids retail boutique. Claudia is a Contributing Editor to Martha Stewart's Weddings and produces a luxury consumer bridal showcase, The Wedding Party. Her honors include the prestigious Martha Stewart's Top Wedding Planners, Modern Bride Trendsetter, International Special Events Society Big Apple Awards for Design, and the Knot's Best of New York Wedding Planner. Claudia's expertise has been featured on all major US television networks, radio, bridal and news publications.